Emerging Food Packaging Trends for 2020
In the food industry, the importance of packaging has always been paramount. In some instances, packaging can be as important as the content being packed. Proper packaging is necessary for facilitating long-distance transportation, prolonging the product’s shelf life, and marketing the product. Awareness of the latest food packaging trends can help processing units make the correct packaging selection for their products.
We have arrived at a time when the packaging selection for Consumer-Packaged Goods (CPG) is driven primarily by the buyers. This change can be attributed to several factors such as the rise of e-commerce and heightened concern for sustainability. Following the recent changes in retail environment, the idea of food packaging has also changed to protect brand integrity.
Selling to an empowered customer base can sometimes be a tricky business. In the history of human civilization, we have never come across a generation that is focused so much on healthy eating habits, looking for the ingredients of a product, going through online reviews, or finding out the back story of a manufacturer.
Owing to all these factors, food packaging is experiencing a steady shift towards offering more to the und-users. More and more food producers now understand the value of providing an on-brand message in a clear and concise manner. At the same time, environmentally friendly presentation is now more important than ever before.
Let us now take a look at some of the emerging packaging trends for food industry in 2020.
Technology-enabled packaging: With the advent of modern technology, smart packaging has gained popularity amongst many of today’s end-users. By embedding technology into packaging, it is now possible to offer more information, security, and convenience to the consumers. Food packaging with Smart Labels, printed QR codes, or NFC chips can now be scanned by any smartphone to access more information related to the product.
Smart packaging can also help ensure quality, flavour, freshness, and maintain compliance by tracking parameters such as fermentation, temperature, pH, etc. Nestlé makes use of its patented ‘granulation-based technology’ for retaining ingredient freshness in Maggi Healthy Soups.
Emotional Engagement: Most of today’s consumers are extremely smart, and they want more than just a product. Recent studies indicate that while making purchasing decisions, these consumers are mostly impacted by emotion. This is why emotional content is now leading the way in advertising and social media. As an example, Paper Boat has added add emotional appeal to its packaging by creating a feeling of reminiscence.
Transparency and Clarity: Latest consumer behaviour studies suggest that today’s buyers are prepared to go for even a newly launched product, provided it offers clear information about the product. Even though information on ingredients is generally mentioned these days in packaging, it can sometimes be difficult to read the fine print. To list out a product’s contents, many food processing companies are now making use of clear labelling and transparent packaging. In addition to helping consumers make an informed purchasing decision, clean labelling also helps improve the brand identity of the manufacturer.
Portability: These days, many of us have a hectic lifestyle where there is no fixed time or place having meals. This is why we often look for options that we can carry easily with us and eat conveniently at a later stage. This need has already been met by several brands by making food packaging portable.
Sustainability: A high-percentage of today’s buyers is willing to pay extra for purchasing products that are sustainably produced and packaged. As a result, food packaging has become more eco-friendly over the last few years and this will be a strong industry trend in 2020. The push for sustainability has already driven the larger brands to stop using single-use plastics and focus on reusable, recyclable, and biodegradable packaging. In 2020, we are surely going to see more paper packaging than what we have seen so far. Similarly, plastic food trays will gradually make way for biodegradable meal trays. Extensive research is going on around the world to come up with edible food packaging where the pack itself is a part of the food and can be consumed. Many companies have already started using plant-based materials for manufacturing cutlery and single-use food packaging.
Minimalistic Designs: This is another huge trend in the present-day food packaging industry. Gone are the days when consumers preferred cluttered designs and flamboyant typefaces. Instead, the focus is now on clear and simplistic labelling and packaging. This design trend helps highlight the value of a product without overpowering consumers with graphics.
These were just a few food packaging trends that we are likely to see more and more in 2020. At Lumix, we are dedicated to providing solutions to the most difficult issues faced by food processing units. If you have any questions about your product’s packaging, please don’t hesitate to contact us.